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ABOUT ME

Hello and Welcome!

I’m Leticia Ballesteros, a recently graduated Digital Marketing professional, a storyteller, and a lifelong learner. My career path hasn't been a straight line, but every stop along the way, from healthcare to the recording studio, has shaped the way I approach digital strategy today.

The Creative Pivot

After several years in the healthcare and administration sectors, I chose to reconnect with my creative roots and returned to university. This journey led me to IADT in Dún Laoghaire, Dublin, where I earned my degree in Digital Marketing.

Technical Edge & Content Creation

Before I officially transitioned into Digital Marketing, I completed a Sound Engineering course. This wasn't just about learning the technicalities of audio; it was where my passion for content creation truly began. It gave me the "ears" and the technical proficiency to ensure that the audio-visual content I produce is sonically professional and polished.

Having this background allowed me to immediately put my technical skills into practice as I moved into the marketing world. In an era dominated by short-form video and podcasts, this "sound-first" perspective gives me a significant edge, allowing me to build immersive, high-quality brand experiences that stand out in a crowded digital landscape.

A Foundation of Strategy

Beyond the creative, I am a firm believer in data-driven results. I’ve cultivated a sharp focus on marketing strategy and digital innovation through industry-recognised certifications, including:

  • HubSpot Academy credentials

  • Meta Digital Marketing Associate certification

  • QQI Level 6 in Business, Tourism & Event Management (BIFE)

  • AI Governance, University of Oxford

These qualifications have strengthened my expertise in SEO, website optimisation, and the execution of high-impact social media campaigns.

From City Hall to Global Markets

Early in my career, I supported the Mayor’s office and their website at La Villa de Don Fadrique’s City Hall in Spain. Managing content creation and administrative coordination in such a high-stakes environment taught me the importance of precision and clear public-facing communication.

Fluent in both English and Spanish, I thrive in multicultural environments. Whether I'm brainstorming a new campaign or optimising a guest experience in the hospitality sector, I bring a mix of administrative organisation (honed by my QQI Level 5 in Medical Administration) and strategic creativity to the table.

Let’s Connect

I’m more than just a marketer; I’m a problem-solver who believes that the best digital solutions happen at the intersection of technology and human connection. Thank you for visiting my blog, where I share my insights, my latest projects, and everything I’m learning in the ever-evolving world of digital marketing.

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